“Could there be a more appetising brief from a client than to brand a dessert bar?

“After the success of our brand for the restaurant, Junction Moama, we were approached by the owners to create a new dessert brand. Looking at food trends internationally, we decided upon an ice-cream bar which would offer an ever-changing selection of toppings.

“Following the brand strategy and naming process, we turned our attention to a brand mark which is playful, sophisticated and appeals to all generations, as well as an accompanying palette of shapes and colours.

“We then executed the brand across signage, the shop fit-out, uniforms, ice-cream cups, digital elements and a social media guide. Before handing over all the brand elements, we also scooped up some playful words into a tone-of-voice and language toolkit.

“We were pleased to hear that this new brand connected instantly with the target demographic since launching. Like the product itself, Frinkle has been one of our most appealing and satisfying brands.”

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