“Building on the success of our initial identity work for Pizzaluxe at Westfield in London, we were tasked with developing the brand as it began a programme of expansion, starting with a new site in Trinity Kitchen, Leeds.

“With the second venue front of mind, Pizzaluxe had a much greater awareness of its target audience but needed to add more character to the original identity and increase direct communication to its customers.”

Designed by Touch Agency

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