“In Romania, mentoring is generally less prevalent than coaching, as the first generations of post-communist era leaders have only completed all leadership development stages in the past 5-10 years. Beside charisma and strong leadership experience, a mentor should have a professional background in a field that is relevant to the

“The former CEO of HP in Romania, Andrei Romanescu, found his new calling last year – mentoring – and reached out to us to build a positioning and an identity for his new business. While Andrei understood the importance of marketing for a service that was not a vital necessity for most, he also knew his budget would not be able to cover an aggressive marketing campaign.”

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