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“Summit Media needed a new brand identity system to represent the company’s new direction. According to Lisa Gokongwei-Cheng, President of Summit Media, they wanted a logo that represents the company’s ambitions of being a multi-platform player with a focus on digital.

“In developing the logo and the brand identity system, we wanted to present the progression of Summit Media from a print publishing company to its embrace of digital media.

“We called the study, Convergence.”

Designed by Plus63

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