“上水, a sparkling water dealer, has its name rooted in Zen. It is devoted to creating a better drinking choice. Its trademark delicately combines the two elements: water and container. The three drops of water link together and form the image of the character 水 (shuǐ,water). From above, the balls quote the words from Mercury (水星,shuǐ xīng) and construct the image of the character 上 (shàng,above or upper). All the elements are placed in the container; along with the container’s smooth curve, together they build concise and soft visual feelings. In addition, the main visual design utilizes interesting geometric figures to emphasize visual impressions, which expands the points, lines, and planes of the trademark. The dots represent the sparkling and playful bubbles; they can freely stand and arrange themselves in every extended design.”

Designed by Studio Pros

Leave a Reply