“Create an identity for a children’s play centre avoiding all the clichés of the noisy market. The offering was conceived to understand the needs of parents whilst never forgetting what it is like to be a child. For parents it offers learning classes, rentable rooms, relaxation, and refreshments for all – most importantly it is a place for kids to go wild.
“The strategy was built around pillars of fun, empathy, empowerment, and trust. The playful identity and name sidesteps many of the stereotypes to appeal to adults and children alike.”
Designed by Scott Lambert