“How do you make a wine-centric restaurant concept not feel like the typical stuffy wine bar? By tossing pretentiousness into the cellar. Front Burner Restaurants set out to bring wine-on-tap to the North Dallas market and show that you don’t have to be a sommelier to be a Vine Hugger.

“We aimed to name and brand identity that disarms objections about wine culture, and shirks the notion that only the grape-educated can enjoy good vino.

“The brand voice is intentionally self-aware — witty and slightly deprecating in regards to wine culture. Pops of neon against a neutral color palette paired with clean and playful illustrations shape up a visual language that is disarming yet sophisticated in execution.”

Designed by Tractorbeam