“The ambition for The Heron was to create the most outstanding residential development in the City of London; it required a brand that could deliver on this. A core proposition was developed, ‘Effortless living in the heart of The City’, and the visual brand was created that takes its cues from the world of luxury.
“A restrained, sophisticated colour palette, elegant typography and a careful selection of materials showcase the carefully art-directed photography and CGIs, creating a compelling and consistent story of a remarkable building.
“The brand is delivered with rigour and consistency across all marketing collateral – online, on an iPad app, within the marketing pavilion, at an overseas exhibition and across a suite of literature.”
Designed by Ico