“The goal was to develop a new position mark for the TorquatoRegis transmit all your work to potential customers and employees. There were three weeks of research, studies and brand building of TorquatoRegis. We begin by analyzing the initial briefing, to create a new atmosphere for the brand, where she showed innovative and at the same time convey the seriousness and commitment of empresa.Desta way as we seek inspiration base for the brand a remarkable phrase Van Der Rohe “The less is more”. So the brand will be objective, clear and interpretive, then created an entire guide the visual universe and corporate materials for the new brand.
“Before the digital development, we passed several manual processes to Monogram definition and tests to assist typography. Monogram creation process has undergone a huge generation of Representatives, and continuous filters and searches for the reading was the fastest possible, just after we spent a lot of testing to the virtual plane, using grids and calculations the forging monograms we could filter the best to choose the final. We also tested over 20 typographical sets to be used as an auxiliary printing, thus should be used for all the communication processes of the mark. The digital refinement went through more than 80 different monograms with a purpose: Easy Monogram identification.”
Designed by Triocom