Pantone inks are printing industry standard because they form part of the standardized color matching system, helping manufacturers across the world to reproduce consistent colors by referring to the Pantone Matching System color guide. Pantone or spot colors are now available as pre-mixed inks for that fail-safe color consistency across your brand.
These colors are mostly used to display solid colored company logos or brand identity images, usually a two to three color printing job. Pantone color printing allows a wider choice of paper. Investment in Pantone color printing helps to build and retain a reliable and professional brand image, irrespective of geographic coordinates.