“Auburn is a start-up outdoor activity company based in the USA that I had the pleasure of working on at the beginning of 2017. With the logo I wanted to represent the ideas of adventure and the great outdoors that Auburn holds close to its heart. With this in mind I chose a bold and prominent mountain scape against the backdrop of a rising sun to symbolise the feeling of a new
day for adventure where you head out in the wild uninhibited by the boring monotony of everyday life. The simplicity of the design was chosen to produce something timeless that would not look out of place alongside the titans of the industry. As well as this the bold, imposing and colourful style is a nod to the highly influential work of designer Aaron Draplin.”

Designed by Conor Smyth

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