“The Upsider is a restaurant on the Upper Eastside (Upsider) in New York city. Working closely with Zachary Lynd, and to an extremely tight schedule, we created a visual identity based around a suite of quirky illustrations, patterns and hand drawn type that riffed on the restaurant’s name. The assets and colour palette were used subtly throughout the restaurant’s interior, marketing and website to ensure that the naive quirky nature of the visual identity and the stylish interiors and food were perfectly balanced.”

Designed by IWANT

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