“New York’s luxury real estate market continues to boom with no signs of slowing. If you seek proof, look no further than the residential condominiums at 150 Charles Street, a project which is completely sold out despite still being under construction. Pentagram’s Michael Bierut and his team worked with the project’s developer, the Witkoff Group, and marketing agents Douglas Elliman to create the 150 Charles’s brand identity and marketing materials.
“Located in the Far West Village, 150 Charles combines the historic charm of the neighborhood with state-of-the-art architecture. The identity and marketing for the project were designed to support this image of understated elegance.”
Designed by Pentagram