“With the brand’s positioning somewhat confused, Seesaw approached the brief with extensive research and considered strategy for the brand’s repositioning. Seesaw introduced a new name for the company – Allcon. This new name is a subtle change, which administers equal weight to the company’s construction and concrete offering. Research identified strong market acceptance with red as the key identifier in the existing logo. Seesaw evolved the original logomark from a red rectangle to a red, three-dimensional shape to reflect the business’s multi-faceted business operation, along with the structural contributions of their product offering.
A strong secondary colour palette introduces a foundation for the development of numerous sub-brands, which remain connected to the parent brand. Every touch point is considered for the company’s diverse audiences, from tradesman to architects, complimented by a simple visual language of iconic symbols. Dynamic elements and custom photo shoots are integrated into the brand to reinforce the company’s strength and product scope.”
Designed by Seesaw