“ALLEGREZZA” is a Italian bar where you can enjoy many varieties of wine and hors d’oeuvres using seasonal foodstuffs. Being inspired by the Italian shop name meaning “cheerful” and “fun”, I carried out creating an image of a shop having “circus” as the keyword. The logo depicts a scene where a bear, the star of the circus, returns to a bar after finishing his work. A friendly design was created all the while maintaining an atmosphere of an adult like bar.”

Designed by Masaomi Fujita