“Amélie Péquignot had a define and straight forward brief as she only wanted a black and white identity and already focused on a triangular shape as a main graphical element for her logo.
“I immediately felt there was an inspiring relation between the first letter of her name and the elementary triangle shape. It was instantly obvious to me that any capital A letter is holding a triangle as its constituent element. The triangle shape and the letter is then the same element and it was important to reveal each of them with a subtle contrast.
“Amélie Péquignot identity is set up using Scala typeface designed by Martin Majoor in 1990.
“Stationery is printed using only one single solid black ink and the letter A outlining the triangle symbol is printed using a uv varnish.”
Designed by DMWORKROOM