“A risky brand proposal for the NGO Anesvad that aims beyond simply being a brand, to send a message.
The brand hides the inferior half creating an empty space. This space means the invisibility of the south countries and their necessities. An uncomfortable view from our western point of view above the south. A constant reminder of Anesvad’s work in forgotten places, far from major health emergencies that appear in the media. Places that they are hidden to our vision. And why not say, places that we don´t even want to see.
“The deconstruction of each letter originates different symbols for use in the different elements allowing a more flexible and dynamic brand.”
Designed by Isusko Artabe