“The brief from Anna Schwartz was to revamp the existing gallery identity and to make it appear as though ‘nothing had been done.’ Which very much echoes the sentiment of the best design often being as little design as possible. This reflects the Gallery’s agenda and single-pointed focus upon the promotion of art.
We designed an identity that is reductive – incredibly paired back, disciplined and which acts as a frame for the primary communication. The meticulous selection of stocks, substrates and premium quality production wins out over the volume of the design.”
Designed by round.