“In June 2016, the municipal councils of the cities of Annecy, Annecy-le-Vieux, Cran-Gevrier, Meythet, Pringy and Seynod voted the creation of the new city of “Annecy”, that officially came into being on January 1st 2017. It is in this context that we took part in the project, by designing the new city’s visual identity.

“The name “Annecy” enjoys a widely spread image, that of an exceptional living environment on the shores of the lake and mountains. This name already carrying values of quality of life and exceptional setting, we deemed useless to illustrate them in the logo. We therefore opted for simplicity by creating a typographic logo.

“The main challenge of a city’s visual identity is to make the institution and its actions legible. In this context, the logotype’s signage function is very important. It is also about designing a sign that will last as long as possible. Annecy being the economic capital of Haute-Savoie, it seemed relevant to capitalize on the symbol of the Savoie flag, an internationally known sign, that conveys the values of this territory.”

Designed by Graphéine