“Applique are a small tailoring company with a vision to only source local materials and produce garments through age-old techniques. The company were looking to break into the higher end fashion market with a way to reposition the commonly old fashioned idea of appliqué techniques.
“Nurturing the fact that Applique are very specific when it comes to their materials and technique, a visual language was utilised using only raw materials — wool and an Aida.
“With a little experimentation and research, a magnified perspective of both the Aida and wool were subtly carried throughout the collateral. As the company wanted to steer away from the age-old perspective of their techniques, a logo type was created in line with a higher end market.”
Designed by Marcus Hollands