“It’s always nice when you get the opportunity to work with local businesses that you know and like. Our recent project for Arbor Restaurant provided just that.
“Arbor is the new restaurant at The Green House Hotel in Bournemouth. The Green House is the most eco friendly hotel in the UK and an award winning business with conservation and sustainability at its heart. The hotel enjoys extremely high occupancy rates and yet, traditionally, the restaurant has struggled to match that level of success. The brief started with a desire to de-formalise the restaurant and establish a stand-alone brand that was more casual than fine dining. Our job was to create a new identity that is both sympathetic to the existing hotel brand and has the presence to stand alone as an independent entity.
“Our initial task was to develop the name and logo that would be rolled out across the website and restaurant point of sale. The chosen name, Arbor, derives from the Latin word for tree and ties in nicely with the existing woodland-themed rooms already in place at the hotel. It also seemed like the obvious choice for a restaurant with an 8-foot wooden tree sculpture in its centre!
“Using the existing Green House logo and typography as a starting point, we developed a new typeface that is both softer and less formal than the original ITC Lubalin. Unique and bespoke to The Green House, the addition of the organic flourishes is indicative of the new restaurant name without being contrived or obvious. The movement throughout the logo subtly suggests growth / roots / branches / natural / environmental etc.
“As part of the project we also designed a fully responsive website that integrated with the hotel’s existing booking system, and a suite of stationery that utilises natural stock and vegetable inks. Both interior and exterior wayfinding was also implemented throughout the hotel to complete the full experience.
“Should you ever find yourself looking for a restaurant that serves great food that doesn’t cost the earth, be sure to check out Arbor — www.arbor-restaurant.co.uk”
Designed by Salad