“ Arch Residential is a lettings focussed agency based in Borough, South East London. Business cards, compliment slip and letterhead have been printed on the GF Smith Smooth Colorplan Digital White paper range using a dark blue and a metallic bronze solid Pantone ink to make sure that all the graphical elements and texts remain extremely sharp even if printed in a really small size. Regarding the typography, I decided to use Fedra Sans and Fedra Serif A fonts family. It is really important for me to use a serif font to enhance the body text legibility and to keep the sans-serif for the logo, headlines, titles, subtitles and abstract texts. A consistent font family is the best tool to be able to generate harmony as much as distinction and contrast. Fedra Sans was designed in 2001 and Fedra Serif in 2003 by Peter Biľak.”
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