“We took up the challenge of branding an exciting, luxurious cosmetics range in a highly competitive market-place. ARIA specialises in high-definition airbrush make-up, which is fast becoming the choice of many professional make up artists. The branding had to embody the nature of the products by being eye-catching and distinctive within a retail environment.
“Hawaii’s approach was to tap into ARIA’s technological innovation in the cosmetics field and create a brand identity that pairs classic confidence with futuristic styling.”
Designed by Hawaii Design