“A is a private club in Madrid that opened its doors in late 2013. Erretres was responsible for the naming, branding, corporate image and applications of the brand (menus, membership cards, coasters, chopsticks cases, website, application of the image brand on the club’s façade…).
“The client wanted to convey the idea of a modern and stylish club with a certain “mysterious” image. Therefore, we chose the color black for the brand and an enigmatic name, A.
“The club’s members are identified by number, so that joining the A with numbers creates a “magic” combination – as with a secret code. Sometimes the A is transformed into a pyramid, another element that refers to a mysterious hidden world. Other colors appear in certain elements with images of jellyfish (on the coasters, for example), the favorite animal of one of the club’s owners. ”
Designed by Erretres