“Arzábal combines a classic tavern concept with a high-class restaurant. After a while, we realized Álvaro and Iván, couldn’t stop for a minute, creating new concepts, ideas, spaces, and projects. After working on several of their brands, we thought it was about time to create a very neutral mother brand to sustain all of their past, present and future projects, spaces and sub-brands. We built an elegant and minimal visual world that evolved from their main “Arzábal” project logotype and we played with the “/ and O” symbolism that provides the brand with the meaning of “belonging to a group”.”

Designed by The Woork Co