“Harry Seidler’s original masterpiece, and the nations first skyscraper, many attribute the Australia Square as the beginning of Australia’s transition to modernism. A heritage listed building, layered with history and significance, Australia Square’s unique architectural pedigree is equal parts it’s greatest strength, and biggest challenge.
“Our challenge was to re-discover what made the building so special almost 50 years ago, and then re-interpret for a contemporary audience. We defined key communications themes and an inspirational brand positioning that leveraged Australia Square’s unique architecture and iconic place amongst the Sydney’s skyline.”
Designed by THERE