“Inspired by a busy lifestyle, Bartaile makes bags that transform to backpacks. The brands name is inspired by a bird, the bartaile godwit that can travel for miles without a stop. The logotype is a customized typeface, based on Brown by Lineto. The angeled feather icon symbolizes dynamism. Based on the brand icon, I created a proprietary pattern which is applied to packaging and tissue paper.”
Designed by Verena Michelitsch