“For Bensimon, an on-line start up in bespoke diamonds, our challenge was to offer traditional trust and quality in a primarily technological marketing environment.
“We chose to create a timeless brand with a classic, fashion influenced feel.
“The black and white palette evokes the simplicity of the diamond itself, while the exclusive multi-faceted box becomes part of the purchase experience.
“Diamond “cut” and “clarity” defined our treatment of the Benison logo typography, with an engaging photo shoot designed to capture the essence of the diamond: each one perfect and unique.
“Now, thanks to Bensimon, buying diamonds online simple.”
Designed by Seesaw