“Geared toward designers and fellow creatives, Betsy’s brand is graphic; the Betsy Smith word mark uses a whimsical typeface to add a touch of character and is balanced by the cleanliness of a sans serif. Illustrated feather pens reference the classic craft of writing, while nature elements give a nod to her garden. A double hit of silver ink sits atop poppy green French Paper, providing a base for a rich chocolate brown overlay and a bit of eye candy for an audience of visual creatives.”
Designed by Eight Hour Day