“Bubble tea is a milk or fruit drink with chewy toppings that’s rapidly become a firm favourite across South East Asia. Biju’s aim was simple – to create bubble tea that would appeal to a discerning London audience by using fresh, natural ingredients and putting the emphasis on taste. Brand values were defined around this proposition, and a visual language was created that reflects the
“Packaging was developed, and working closely with the client we simplified the menu and created a series of product benefits. Brand photography reflects the social aspect of drinking bubble tea, and is showcased on the fully responsive website. Once the visual direction for the brand was defined, interior architects Gundry and Ducker were commissioned and worked closely with ico to create the first Biju store, due to open this summer in Soho.”
Designed by Ico