“Bodymetrics is unique customer experience for the female shopper. Stepping into a futuristic pod the user is scanned, allowing their data to be tracked, and hundreds of measurements captured. This information then allows the customer to find the perfect fitting pair of jeans. We were approached by Bodymetrics to help position their brand within the fashion retail arena. To present Bodymetrics as a fashion brand that is aided by technology, we created an identity with personality, and developed a system for the customer to easily understand their body shape. From the labelling on the jeans through to the screen interfaces, a cohesive design language was developed.”
Designed by Hawaii Design