“Representing fine artists, Booklyn needed a new identity that showed their strength and ability to stand up for the best intentions of the artists they represent. Dealing with one of a kind fine art books, the icon for Booklyn was developed to resemble books but also shields, showing that Booklyn was there to fight for their artists. The brand presented needed to be strong as well as inviting—we created a brand that mixed strong typography with warm inviting colors. Giving them the strength that they needed, as well as appealing warmth.”
Designed by Travis Ladue