“The brand name, Bookster, speaks of the hip, self-confident presence of the knowing, educated and discerning individual. At the same time, the name demonstrates street cred and a no-nonsense approach. Bookster makes you a better person, both in your own eyes and in the eyes of others. Readers have quickly and gladly taken up the name as a moniker and they are now colloquially known as ”booksters”. The brand slogan, Read’n’Roll, also reinforces the meaning of the name and has become an instant hit due to its simplicity and resemblance to the iconic rock’n’roll moniker.”
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