“In 2012, the Ohio Business Roundtable in conjunction with the Ohio Department of Education and the Ohio State University published a research report that examined 9 high performing Ohio public schools with high student poverty rates. What was the secret sauce that made them succeed? The key finding was that each of the schools studied was led by an exceptional principal.
“BRIGHT: New Leaders for Ohio Schools was founded in response to this study. It is tasked with creating a class of aspiring school principals from education and nontraditional backgrounds – business, military, philanthropy, and nonprofits – that match the characteristics of leaders in schools shown by the study to produce superior results among their students.
“The Ohio Business Roundtable asked Hyperakt to help BRIGHT reach a wider audience of potential recruits interested in becoming school administrators. We developed an inspiring brand identity and extended it to the web with an accessible new site focused on attracting new applicants. The new site lays out BRIGHT’s mission and vision with brand-relevant photography and a simple navigation.”
Designed by Hyperakt