“Brittany Esther is a wedding photographer who transcends her own genre, capturing sublime images which marry a contemporary aesthetic with a heartfelt candor. We worked with her to craft a brand and a website to showcase her photographs and stories.
“In developing the brand we established a visual language which was subtle enough that it would complement and present her visual work without overwhelming, while still standing out as a distinct character. The brand is closely tied to Brittany herself and so it aims to capture her self-proclaimed quirk and tendency toward an aesthetic embodied by “1940′s university secretary”. The image captures this sense by unconventionally setting three serif typefaces against each other in an awkward uniformity, bounded—and balanced—by a minimalist restraint.”
Designed by Fivethousand Fingers