“New York restaurateurs came to us with the idea to open up one of the first raw juice stores in London. We created the brand name, individual juice naming system, brand identity and package design.
“We wanted to personify each juice flavor and also create a family or Bunch, which is a common term for a cluster or grouping of crops in agriculture, of juices. This personification allows the brand to create unique stories for each juice and the family as a whole. The concept is own-able and limitless. Postcards can be sent from vegetable juices while vacationing on the coast of Spain or Agnes can leave her number on a napkin. We also nod to the origins of the ingredients by graphically illustrating rows of crops and overhead patterns of crop fields.”
Designed by DIA