“The best tilers get the basics right. CAJ Tiling combines generations of experience with a genuine passion for basic — quality craftsmanship. To highlight their commitment to precision and durability we used the square — the simple longstanding symbol of perfection. This was then extended into a modular framing system which can be used across the entire identity. Finally the common tile spacer ‘plus symbol’ was utilised as a flexible branding element.”

Designed by Alex Darkovski