“Catalyst Design is the architecture and design firm of Cassidy Keim. Keim’s work has a perfect blend of modern design through new technologies and materials. The goal was to blend his love for classic and current.
“I first focused on the typemark. I used Knockout as the basis for it but felt like there needed to be a few adjustments so I rounded the A’s and Y. I then added angled terminals and followed that up with angled crossbars. I then created different grids to allow the cells to hold information. To add more dimension to the brand, I added a complementary logomark.”
Designed by Jake Dugard