“ChefsClub is a matchmaker for great restaurants and foodies who enjoy experiencing new tastes for less money. They needed a new visual identity to match their high standards as a restaurant guide and incredible customer service. It took as a long time to find their brand promisse: selecting valuable dining experiences at the tip of the knife. With that important piece in place, we created a personality and identity guideline consisting of high-quality, well contrasted typography, good use of the photography they had at hand, a limited color palette, a brand voice that is authentically theirs and a lettered logo with a secret sauce. Like a good wine, we saw it grow from the time it left our hands and was made theirs by their incredible team of designers.”

Designed by Plau