“Fashion online retailer ‘Claire Incorruptible’ needed an overhaul of their branding. Mash was lucky enough to get the opportunity of working with the mucho creatives at Claire Inc. Claire Inc’s collections are designer vintage rarities; a tightly edited haven of clothes, shoes, accessories and hard to find gems from around the globe. They are not the typical vintage rag seller, so the obvious vintage feel was not appropriate. Instead Mash wanted to create a brand identity with more sophistication. A timeless feel was needed, less the boring. Mash created an illustrated pattern that was then applied to business cards, swing tags and postcards. Double hit black ink combined with areas of spot foiling did the trick. The Claire Inc logo-type was created from 2 different fonts with individual alterations to letter shapes. A new take on beautifully designed typefaces, just like the one-off fashion gems of Claire Inc.”
Designed by Mash