“Clarence & Fredericks needed a strong identity that would embody family run business, the craftsmanship of brewing, and the idea of building their own heritage for the company over the coming years.
“We developed an identity that works well for a range of applications from stationary to bottles to website. To compliment the main identity, we worked with illustrator Matthew Green to devise a figure head for the brand. Barry the Budgie has become a firm favourite (some say he’s the Lesley Phillips of the Budgie world).
“We also designed and developed a simple, updatable website to showcase the current range of beers, and become an online hub for the company’s activities.”
Designed by Fieldwork