“Perla’s gets a little brother on w 6th. If she’s the marina, he’s the yacht club.
“With Clark’s we seized the rare opportunity to develop a brand extension with a unique visual vocabulary, expanding on our work for Perla’s Seafood & Oyster Bar.
“Naming the restaurant for it’s Clarksville neighborhood, the “little brother” narrative immediately emerged due to the difference in scale between the two spaces. The custom Perla’s script was kept to create a clear relationship between menu offerings and the MMH management team that handles both. Everything else was open for exploration.
“Signal flags, nautical wind flow maps,ChrisCraft gauges, naval symbols, ropes, tie downs, T Series naval typography, silk screened fabric, foil stamps…”
Designed by FÖDA Studio