“The CPU has chosen to make its three letters the heart of its new visual identity. The design and composition of these letters are intended to create an impacting symbol and adapted to today’s communication tools.

“Why the need for a new identity? The old logo illustrated an amphitheater, symbol entirely justified, but its execution made the difficult readability small. More commonly known as “the claw” in-house, with fine features the logo face faded logos partners. It was therefore imperative to address this concern for visibility!”

Designed by Graphéine