“Born in response to the student debt crisis, Credit Do allows students to purchase groceries, clothes, and other basic expenses by running community service projects. Working closely with Founder Chris Avila Hübschmann, our challenge was to rebrand the nonprofit for a wider audience and long-term growth.
“With an ever-increasing number of initiatives, Credit Do needed an idea that could not only unite the brand but also capture the personality it had yet to express. Our strategy was to focus on the simple idea at the heart of the program: “Do good, earn greatness.” With simplicity as our guiding principle, we created an upbeat identity combining the energy of a grassroots organization with the credibility of an emerging industry leader. To bring the brand online, we built a hub for the Credit Do community that doubles as a long-scrolling infographic. Mucca provided the UX design, development, content strategy, and copywriting for the project.
“The result is a fun, user-friendly, and deliberately simple experience — just like the program itself. Armed with a new identity and online platform, Credit Do is ready to reach communities across New York and around the country.”
Designed by Mucca Design