“Critical Mass Studio (CM-S) is a London based design collective employing architecture, science and engineering to push the boundaries of our language of design. Specializing in audio/visual installations and experience design for events and brands and creative visualization for products and services, the collective’s solutions are both innovative and inspired.
“Much like phonons and pixels which make up the building blocks of our audio/visual culture, critical mass in physics represents the smallest amount of fissile material needed to sustain nuclear fission.
“YuZhou Wu, the founder of CM-S approached us to design a full identity for the studio. Seeing that the full name of the collective is rather long, we decided to design a more compact marque as a complement to the full wordmark.”
Designed by Lundgren+Lindqvist