“Cubitts is a spectacles brand founded in 2012 in Kings Cross, London.

“At its core, Cubitts logomark is a direct reference to the rivets used within the structural components within Kings Cross station. Similarly to the usage within Kings Cross is the marks importance within the frame construction themselves.

“A complete overhaul of the brand’s materials and colour palette, as well as a wide range of touch points, were unified through the exercise. From printed materials to in-store collateral and all digital assets, we were able to ensure a seamless experience from physical on online purchases.”

Designed by Two Times Elliott