“We were beyond elated when we were approached by Kimpton Hotels to help develop the restaurant in their newest location in Hotel La Jolla, Cusp. Their new space was designed by famed designer, Gulla Jonsdottir. It was sleek with a neutral color palette and an emphasis on textures, so the vibrant colors of the iconic La Jolla sunsets could be showcased and framed in the most beautiful way. Our collateral for Cusp complimented Gulla’s thirst for texture, using stained birch wood bar covers, pale and a grey-blue flock of seagulls on the left side. Clean, legible type with minimal flourishes finishes the look. Cusp’s approach to fresh flavors and exquisite views is an effortless and natural brand experience. It lets the ocean and the cuisine take center stage while the decor and collateral help guide the attention of the customer.”
Designed by Bex Brands