“Exclusivity. Trust. Discretion. These are the hallmarks of The Dane Group, and served as inspiration for developing a lasting brand. Private financial matters have little room for clutter or the unnecessary. This identity employs simple-yet-striking typography that evokes both modernity and timelessness. It’s accessible, yet elegant. Simplicity is also reflected in a classic black-and-white color scheme. Overall, the logo is designed to feel selective and reliable.”
Designed by Tactic