“Dynamiq is a European superyacht builder meeting the needs of modern buyers with a new class of superyachts that can be extensively customised. Offering a mixture of innovative engineering and elegant styling, Dynamiq came to us for brand consultation and to create a consistent visual identity to accompany their existing logo and brand assets. We introduced a system of guidelines to enable consistency of colour palette, typography, layout, materials and processes for all current and future collateral. This new identity was applied to a full range of corporate stationery, an e-brochure and marketing material in time to promote the unveiling of their new model at the Monaco Yacht Show 2015.
“The target market is centred on a typically younger, more tech-savvy buyer that would be able to fully customise their superyacht online and the identity needed to reflect this by avoiding common yachting or maritime clichés. The core black and grey palette was realised through unconventional, textured paper stocks that give the corporate stationery a technical, engineered feel. The monochrome base is then punctuated with flashes of vivid neon green and metallic silver that helps to invigorate and energise the brand. A multitude of print and production finishes have been applied which include; duplexing, sculptured foil stamping, edge painting, silkscreen printing, die cutting and blind embossing, to consistently reinforce the notion of quality, technology and attention to detail.”
Designed by Passport