“Close examination revealed that the name and position of the alliance was associated with large banks and did not reflect the close partnership with local banks and their customers, therefore a new name was introduced. ‘Eika’(The Oak) an icon with a long tradition in Norwegian savings banks, and a friendly symbol that signals long-term financial strength, customer orientation and growth.
“A new identity program was developed for both The Eika Group and The Eika Alliance banks. The identity works to distinguish the alliance whilst supporting local banks and local brand names.
“All main contact points were redesigned, including signage, product literature, internal communications and web sites, so that the alliance provides a consistent experience in the physical and the digital world.”
Designed by Mission